Gunwharf Quays welcomes HYPE.’s first ever outlet store

Gunwharf Quays Waterfront Outlet Shopping Centre has welcomed HYPE.’s first ever outlet store to its line-up, with a 2,235 sqft store located in Central Square.

HYPE. has opened with an ‘up to 50% off’ offer across its iconic backpacks, accessories, men’s clothing, women’s clothing and kidswear – alongside collaboration exclusives which can only be found at Gunwharf Quays.

Yvonne Clay, Centre Director at Gunwharf Quays, said: “We’re delighted to welcome HYPE. to Gunwharf Quays. This unique lifestyle brand offers our guests something fresh and different to anything else at the centre, further diversifying our retail offering. We have no doubt that our guests will love our new addition, and we are proud to be home to HYPE.’s first ever outlet store.”

Liam Green, Co-Founder & Creative Director at HYPE., commented: “We are proud to be launching HYPE. into the outlet retail space, and where better to place our first outlet store than Gunwharf Quays. We are happy to have launched before Christmas, allowing our customers to shop HYPE. at outlet prices and treat their loved ones.”

Along with the launch of the new HYPE. store, Gunwharf Quays has announced that Vans has relocated to a larger unit. Its new store can be found along The Avenues.

In 2011, HYPE. set out on a mission of lifestyle dominance. The words ‘Get Your Own’ inscribed onto a lighter and a simple script over a floral-printed tee were the catalyst in turning HYPE. into a household name and instantly recognisable global lifestyle brand. Designed to express your personality through all-over prints, each garment allows you to tell your own story and wear it in your own way.

Gunwharf Quays Waterfront Outlet Shopping Centre is open from 9am to 7pm Monday to Friday, 9am to 8pm on Saturdays, and 10am to 6pm on Sundays.